Business In Hi-Tech

Olga Inshakova

Olga Inshakova

Recent Posts by Olga Inshakova:

100 million rubles will be spent by the administration of Sochi to organize a comprehensive video surveillance system and situation center

Till the 5th of April 2019 the customer of a large public procurement – the Administration of the city of Sochi – is waiting for applications to participate in the tender for the organization of a comprehensive video surveillance system and a situation center to ensure safety and implementation of the powers established by the legislation by the administration of the city of Sochi. The price of the contract is 100 000 000 rubles at the moment.

Topics: Current Security Tenders

A Brief History of International Vendor Entering The Russian Market

We understand the frustration of international vendors entering the new country market by exhibiting at big trade shows. They came once, understood the importance of relationships to finding a good partner, faced difficulties with it, didn't get any response...  and decided never return.

Topics: Our news

How to Get In Touch with Key Decision Makers of $2,1 bln Russian Security Market

Globally, big vendors' marketing strategy is aimed to the events with increased ROI. Most of international companies prefer to focus on the big projects and large private Russian customers in industry, retail, real estate, construction, medicine, health and education sectors since Russian large corporate segment remains stable. The traditional trade show format with its cumbersome constructions build up only for image and prestige and huge expenses is loosing its efficiently nowadays. Thus, global vendors prefer educational seminars and ConfEx format events.

This is exactly what we are doing at TB Forum powered by Intersec. TB Forum is a widely-known national physical security event which runs in the new environment and brings together the high profile visitors representing the most of purchasing power buyers. Must-attend event for the Hi-End security products buyers and vendors.

While Russian government procurement is substantial, private entities, mainly in Retail, Oil&Gas, Manufacturing Industry, Transportation, Banking, Power Generation & Energy are also important buyers of a wide variety of security equipment. Totally, that totally keep up to 82% of the all market volume. And they form the key TB Forum audience: 52% of visitors are end-users (buyers) from the government and the biggest enterprises.

Could be interesting for you to visit to look around and get an opinion about this part of market.

Loss Prevention and Shrink Control in Retail

The most important driver for the  physical retail security market  is the need of retailers to safeguard their property, staff and customers. Retailers also use physical security as a deterrent to prevent shoplifting and crime. Loss prevention and security issues are

continuously gaining more importance. Retailers also view loss prevention as an essential management tool. Even though retailers spend significant sums of money on physical security solutions, they have still not been able to control the rising trend in shrinkage. Retail shrinkage increases with increasing retail sales. 

2018 World Cup in Russia: Public Safety and Security in Crowded Places

Sadly the events in Paris and more recently the suicide bombing of Brussels airport and Metro have underlined the difficulties of protecting crowds in public spaces. There is certainly a recognition, Europe-wide, that more should be done at stadiums, airports and transport hubs, entertainment venues, shopping centres and other public spaces. With Euro 2016 just weeks away, had strengthened security requirements for the fan zones, for example, by tightening entry controls by means of the systematic frisking of spectators and the use of CCTV in all fan zones. Now is the favorable time and the right set of circumstances for international security vendors to be involved to big projects in anticipation of 2018 FIFA World Cup in Russia.

Safe City Trade Leads in Russia

Today, Safe City Hardware and Software Complex in Russia is mainly based on foreign products and technologies, especially in terms of information gathering, communication systems, data processing and analysis, geographic information systems and process control systems. Moreover, segment of the telecommunication equipment, in particular, in the construction of backbone networks is also dominated by foreign vendors. 

60% of Safe City Complex equipment nomenclature is still dominated by foreign vendors and there are still no domestic counterparts.

The amounts being spent on the Safe City Complex are staggering – $392,8 mln annualy by 2018. It is planned to establish Safe City Complex in all cities of Russia by 2020. One of the main point for Safe City Complex developing in 2016-2017 is the provision of the safety via Complex during forthcoming FIFA 2018 World Cup in Russia.

Topics: Our news

How to Win Big Contracts in Russia: The Major Buyers of Security Market

You probably know that Russian Government is one of the key buyers of safety and security equipment, with purchases of over $700 million in 2016*. The government’s share in purchases of safety and security equipment is increasing as it embarks on new construction projects for upcoming events such as the FIFA Soccer World Cup in 2018, Development of the Republic of Crimea and the federal city of Sevastopol, The Vostochny Cosmodrome, High-Speed Rail Projects, etc.

While Russian government procurement is substantial, private entities, mainly in Retail, Oil&Gas, Manufacturing Industry, Transportation, Banking, Power Generation & Energy are also important buyers of a wide variety of security equipment. Totally, they keep up to 82% of the all market volume.

Still in doubt about opportunities and limitations for international vendors in Russia? If you need to get a better idea of potential demand and competition including restrictions and regulations on Russian Security & Safety Market fill out the form and our team will provide you with a whitepaper in 5 days.

Topics: Our news

Opportunities and Limitations of Russian Security Market

We learned, that for international vendors doing business in Russia could seem to be a kind of “black art” – meaning it’s hard to understand. But it is still interesting, because the Russian Security & Safety Market has the potential for steady development due to the country’s vast infrastructure, large geographic area, and high number of potential security threats. 

Topics: Our news

Evaluate Russian Security Market Demand

If you are in charge of business development and export at EMEA security market, why not to evaluate the potential demand for an international expertise and products in Russia to get an idea of niche opportunities that exist around it.

We collected  hundreds of top security buyers' opinions and would be happy to  share it with you. Validating an idea or a product helps you  get a sense of the potential market or lack of market before spending a lot of time and money on it.
 
Who are your key customers? If you are curious to know more about business opportunities in Russian market,  fill out the form to tell us your goals and biggest challenges and our team  will provide you with a white paper in 3-4 days.
 
During IFSEC 2016 negotiations our team learned that there is a great interest in Russian market from overseas companies. International vendors note that Russian security market is currently going through various changes and creating more and more opportunities for business development.
 
Most of international companies prefer to focus on the big projects and large private Russian customers in industry, retail, real estate, construction, medicine, health and education sectors since Russian large corporate segment remains stable. 
 
Let us know your marketing approach and evaluate Russian security market demand:  http://www.groteck.com/tbforum/check_demand
 
Olga Inshakova
Show Director  TB Forum powered by Intersec,
Business Development Groteck Business Media
Find me on LinkedIn
Topics: Our news