Keep up-to-date with the current and latest trends of Russian Security Market

Olga Inshakova

Olga Inshakova

Recent Posts by Olga Inshakova:

Smart & Safe City technologies at TB Forum

Currently there are several large infrastructure security projects being implemented in Moscow Region. Main directions for the development of the "Safe Region" system in 2018-2021 are:

Topics: TB Forum For Export & BD Managers

A Brief History of International Vendor Entering The Russian Market

We understand the frustration of international vendors entering the new country market by exhibiting at big trade shows.

They came once, understood the importance of relationships to finding a good partner, faced difficulties with it, didn't get any response...  and decided never return.

Topics: TB Forum

How to Get In Touch with Key Decision Makers of $2,1 bln Russian Security Market

Globally, big vendors' marketing strategy is aimed to the events with increased ROI. Most of international companies prefer to focus on the big projects and large private Russian customers in industry, retail, real estate, construction, medicine, health and education sectors since Russian large corporate segment remains stable. The traditional trade show format with its cumbersome constructions build up only for image and prestige and huge expenses is loosing its efficiently nowadays. 

Topics: TB Forum Market Insights & Overview

Loss Prevention and Shrink Control in Retail

The most important driver for the  physical retail security market  is the need of retailers to safeguard their property, staff and customers. Retailers also use physical security as a deterrent to prevent shoplifting and crime. Loss prevention and security issues are  continuously  gaining more importance. Retailers also view loss prevention as an essential management tool. Even though retailers spend significant sums of money on physical security solutions, they have still not been able to control the rising trend in shrinkage.   
Topics: TB Forum Industry Specialization

2018 World Cup in Russia: Public Safety and Security in Crowded Places

Sadly the events in Paris and more recently the suicide bombing of Brussels airport and Metro have underlined the difficulties of protecting crowds in public spaces. There is certainly a recognition, Europe-wide, that more should be done at stadiums, airports and transport hubs, entertainment venues, shopping centres and other public spaces. With Euro 2016 just weeks away, had strengthened security requirements for the fan zones, for example, by tightening entry controls by means of the systematic frisking of spectators and the use of CCTV in all fan zones. Now is the favorable time and the right set of circumstances for international security vendors to be involved to big projects in anticipation of 2018 FIFA World Cup in Russia.

Topics: TB Forum Industry Specialization

Safe City Trade Leads in Russia

Today, Safe City Hardware and Software Complex in Russia is mainly based on foreign products and technologies, especially in terms of information gathering, communication systems, data processing and analysis, geographic information systems and process control systems. Moreover, segment of the telecommunication equipment, in particular, in the construction of backbone networks is also dominated by foreign vendors. 

Topics: TB Forum Industry Specialization

How to Win Big Contracts in Russia: The Major Buyers of Security Market

You probably know that Russian Government is one of the key buyers of safety and security equipment, with purchases of over $700 million in 2016*. The government’s share in purchases of safety and security equipment is increasing as it embarks on new construction projects for upcoming events such as the FIFA Soccer World Cup in 2018, Development of the Republic of Crimea and the federal city of Sevastopol, The Vostochny Cosmodrome, High-Speed Rail Projects, etc.

Topics: TB Forum Market Insights & Overview

Opportunities and Limitations of Russian Security Market

We learned, that for international vendors doing business in Russia could seem to be a kind of “black art” – meaning it’s hard to understand. But it is still interesting, because the Russian Security & Safety Market has the potential for steady development due to the country’s vast infrastructure, large geographic area, and high number of potential security threats. 

Topics: TB Forum Market Insights & Overview

Evaluate Russian Security Market Demand

If you are in charge of business development and export at EMEA security market, why not to evaluate the potential demand for an international expertise and products in Russia to get an idea of niche opportunities that exist around it.

We collected hundreds of top security buyers' opinions and would be happy to share it with you. Validating an idea or a product helps you get a sense of the potential market or lack of market before spending a lot of time and money on it.

Topics: TB Forum Market Insights & Overview